reign bowstrings
Designed an event backdrop for Reign Bowstrings to enhance brand presence at competitions and trade shows.
This was a really exciting project that gave me the opportunity to learn new skills and work with the companies owner to create something practical and bold.
I had a brief to create a 3m x 2.3m branded backdrop for Reign Bowstrings to be used across international and national archery events. The layout emphasised logo visibility, clean lines, and a bold colour palette aligned with the brand. I wanted GB archers, including Paralympic champion Jodie Grinham, to be the subject of the backdrop – they are what makes the brand so big alongside the brand quality and craftmanship. Designed a subtle yet branded event backdrop for Reign Bowstrings, using the company’s signature purple to seamlessly blend with the display setup. The goal was to support and frame the products without distracting from them—enhancing brand presence while keeping the focus on the gear itself.
During the backdrops first outing, at World Indoor Series, Simon was filmed at his booth showcasing a new product. That video has been viewed 11.8k times as of May 2025, one of SSA’s most popular interviews.
Reign shared multiple posts during the trip to advertise their presence and their products. This background can be easily moved and set up anywhere in the world!