Archery GB
From posters to social media, I’ve collaborated with Archery GB numerous times since 2023, creating work that supports events, campaigns and the wider archery community.
National Tour 2026
The 2026 National Tour Final poster built on the 2025 design with added depth and updated sponsors, and was adapted into a social‑media square for event promotion. It was signed by the finalists at the event and used as a giveaway piece, becoming a memorable keepsake for competitors and spectators.
leaderboard
The second part of the brief was creating a leaderboard template for the social team — something fun, clear and easy for them to update throughout the season. The main goal was ensuring it felt cohesive with the wider National Tour identity while being practical for fast‑paced social scheduling.
I designed and laid out Archery GB’s Annual Report, presenting key achievements, financials and strategic updates in a visually engaging and accessible format. I collaborated closely with the team to transform raw data, governance information and season highlights into a clear, structured publication for stakeholders, members and partners. With strong attention to detail and consistent communication, I ensured full brand alignment while blending compelling visuals with organised content to reflect the organisation’s mission, values and growth.
Annual Report 2023-24
Access archery fund badge
This badge was created for the Access Archery Fund — a charity initiative supporting inclusion and breaking down barriers for disabled archers. The brief was to design a pin badge that archers could purchase to raise funds for the scheme, using the brand’s yellow and blue palette while giving me freedom to explore new ideas.
I led the project from concept through to final artwork, maintaining clear communication and feedback with my contact at Archery GB. A key challenge was creating something visually impactful at a very small size while still communicating the purpose of the fund. My aim was to design a badge that every archer would genuinely want to wear, increasing both visibility and sales. The final design — a quiver holding arrows — has now been successfully sold for the past year.
Line numbers
I redesigned and artworked the field line numbers for Archery GB after the previous sets had begun to fade, with several digits even cutting off at the edges. The new vinyl numbers were built as a fully refreshed, professional set that now appears at national events, bringing clarity and a much more polished look to the field. Using Archery GB’s logo and typeface ensured stronger brand consistency across the layout, creating a cleaner, more unified visual experience for athletes and spectators. This upgrade has become a reliable part of the organisation’s event branding, supporting clear communication and attention to detail across competition materials.
Before designing the 2026 National Tour Final poster, I created a promotional ad for the previous season, capturing the intensity and precision of competitive archery through bold visuals and strong typography. Using imagery from the 2023 finals and Archery GB’s iconic red and blue palette, I produced a design that worked both as a social‑media square and an A3 printed poster.
National tour ad 2025
National indoor championships & back2back
In 2024, I created the weekend social assets announcing the podium for the National Indoor Championships and the finalists for Back2Back. The graphics were fully templated so each category could be updated quickly throughout the event, ensuring fast turnaround and consistency across posts. I worked closely with the events and social teams to shape clear, adaptable visuals aligned with Archery GB’s identity. The assets gained strong exposure, shared widely by participating archers, international followers and event sponsors.
